During the pandemic, international trade fairs and events suffered from huge setbacks, but they did not stop worldwide. The 2020 edition of the World Expo was originally scheduled to open at the end of October, but due to the pandemic, it had to be postponed until 2021. Despite this, none of the countries set to attend with their pavilions stopped preparing for it.
Italian Minister for Foreign Affairs, Luigi Di Maio, visited the Italian Pavilion last week, one year ahead of its opening. The Minister reaffirmed Italy’s commitment to promote and support the country showcase, as government investments pour in to ensure that it will be a success among visitors. Sustainability, circular economy, and digital architecture were the chief principles informing the project and, in the words of Paolo Glisenti, Commissioner General for Italy at Expo 2020 Dubai, it will “allows us to create not only an exhibitive space but also a space that represents the height of Italian ingenuity. It will offer visitors an unforgettable experience, presenting to the world the multidisciplinary skills, talent, and ingenuity that can act to promote new educational, professional, and business opportunities”.
The Italian showcase will focus on sustainability, creativity, education, innovation, and the importance of local territories. The Italian Pavilion will offer creative companies and artisans the opportunity to meet an international public and propose new forms of cooperation, participation, and development. It will also focus on higher education schools universities and research centres, and give them a global platform to connect with foreign multi-sector companies, fostering the development of transversal abilities, multidisciplinary skills. Culture and diplomacy will also play a role, strengthening intercultural dialogue and the promotion of Italian historical heritage.
SACE, the Italian agency supporting the internationalization of the country’s companies, has also launched its new digital interface to access its insurance, financial and advisory programs. Italian companies, which intend to participate in Expo 2020, will have preferential treatment to SACE’s facilities like commercial studies and foreign investment protection.
All of this is just a fraction of what Italy envisioned in its Pact for Export, a government program aimed at revitalizing Italian exports in a post-pandemic world.
Source: Ministero degli affari esteri